Online+Advertisement+Design

  **Online Advertisement Design** **Rebecca Bednarik** **996922629** **February 28th,2012**

To gather the look for this online advertising campaign I sat down with the owner of the Burrito Boyz Streetsville location. I was given a colour scheme that I had to follow along with their logo, which they refer to as “Pedro”. These ads need to match the look and feel of there official website. Each Burrito Boyz location must create an incentive to bring in business. Since the Streetsville location is faced with a lot of students and working individuals we thought that it would be beneficial to come up with advertisements that would cater to that market. In Streetsville there are a couple other restaurants that Burrito Boyz is in competition with that offer low prices for lunch.

The owner of the Burrito Boyz Streetsville location has been running two major promotions. Happy Hour and a Student Deal. These promotions are only advertised within store and on their twitter feed. Placing these promotions on the Internet would help to bring potential customers or at keep Burrito Boyz Streetsville on their mind.

For the first advertisement, I designed a simple leaderboard banner (728x90) advertisement. This just displays the company’s logo, location and phone number. The purpose of this banner ad is to be informative its not selling a item but rather that specific location. These leaderboard advertisements will be placed on restaurant blogs to help promote the Burrito Boyz Streetsville location. The image below shows where the ad would be placed if it were placed on Mississauga Restaurants Blog.





The student deal advertisement must have a strong impact on our target market. Since this location has such stiff competition due to the price point of their surrounding competitors. This Student Deal advertisement would be best placed on Facebook. This way we could control who would be subjected to the ad. Since this promotion is only offered at the Streetsville location, we have to make sure that it would not be selling to students that live in Waterloo (since there is a location there). We would target this advertisement to people within the city of Mississauga, who are students at the University of Toronto Mississauga, Sheridan Mississauga campus as well as surrounding Mississauga high schools. These ads would appear in the side bar of the targeted individuals Facebook pages. These ads will be a vertical rectangle (240x400). We would also pay by a CPM, since we just want people to see the ad as appose to people clicking on it. Since adding an advertisement to Facebook requires you to place a couple different templates we would have different versions of this ad. But for the purpose of this assignment the first three have been posted.



The third advertisement would be to advertise about their Happy Hour promotion. This would a wide skyscraper (160x600). This ad can be placed both on Facebook and restaurant blog sites. This could be done since this promotion caters to a wide target market.



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